Like a well-engineered bridge, effective content should support your brand's mission and journey. It should build trust between your brand and customers. It should span the gap between inaction and engagement, between aspirations and attainment.
With more than 20 years in communications, publishing, and politics, I bring a host of skills and expertise to the creative table. Let my custom content creation be part of your marketing infrastructure that builds these bridges for your brand.
Services include B2B and B2C content writing and branded content: Feature articles, listicles, slideshows, blog posts, infographics, newsletters, brochures, advertorials, special advertising supplements, press releases, op-eds, speeches, ghost writing, SEO/web content, and white papers.
I have had the absolute privilege of engaging Rita for several projects this past year. Rita has the rare gift of being able to digest a lot of information from a variety of sources and shape and distill in such a way that it is clear, compelling and accessible to the reader. She is a delight to work with. I recommend her services without hesitation. -- Mike Henderson, President and CEO
When I need quick turnaround on an interesting story, I know Rita will will deliver it clean, concise and correct. She is truly an editorial partner and I am thrilled that she is on my team! --Carey Rossi, former Editor, Family and Health
Rita delivers well researched and well-written stories on time. She is a versatile writer who is able to handle a range of assignments. And she is willing to go the extra mile to make changes or do additional reporting if needed. --Judith Crown, former Editorial Director, Electronic and Print Media, Office of Communications and Public Affairs
I hired Rita as assistant editor and advertising manager for the Indiana Alumni Magazine. She was an exemplary employee, with excellent editing and writing skills, and she forged links with new advertisers. She is intelligent, hard-working, creative, and flexible. Her broad education, varied interests, and solid research skills qualify her to write on a variety of subjects. I recommend her highly. --Judith Schroeder, former Editor and Vice President of Communication, Indiana University Alumni
Rita understands exactly what the job requires and submits her work on time. You can expect quality output that doesn't require heavy editing. Rita makes my job easier! --Nathalie Strassheim, former Lead Editor, Road Atlas
Go to my Testimonials page to find out how my content has impacted readers, in their own words.